Why April Matters to Me

April always arrives with a mix of emotions for me. It's the month we celebrate the birthday of someone I love deeply—my sister, whose light still lives in every part of who I am and everything I do.

She’s no longer physically here, but her strength, her laughter, and her love are forever woven into my life and this brand. IMITF—I Made It This Far—is more than just clothing. It’s a promise to keep going, to honor where we’ve been, and to move forward with purpose.

Every April, I offer a discount not just as a sale—but as a way to celebrate her legacy. To remind myself (and maybe you too) that we’ve made it this far for a reason. That we carry love and memory with us, even when the world keeps moving.

This month, an automatic discount of 10% will be taken off orders of $30 and up. Wear your merch with pride, knowing it’s rooted in something real. Something loving. Something strong.

Thank you for being here. For supporting this vision. And for walking this journey with me.

Be Orignal, Happy Shopping